![]() ![]() And as these vodkas contain fruit juice, they must be refrigerated after opened. Smirnoff Sourced obviously lends itself to cocktails. Perhaps the “all natural” craze will play better in the vodka category than the fast-dimming flavor trend. They are gluten-free, and do not contain high-fructose corn syrup. Available flavors are Ruby Red Grapefruit, Cranberry Apple and Pineapple. During the Sound Collective, bartenders whipped together cocktails with Smirnoff Sourced, a newly launched line of vodkas made with real fruit juice. This forced pullback and product reimagining. Odd flavors like bacon and bubblegum failed to gain traction. The category overextended in recent years. New Take On FlavorsĮveryone is ready to bury flavored vodka, for good reason. They are light and smooth in flavor, and 5% ABV. bottles, in either Berry or Mandarin flavors, for a suggested retail price of $8.99. Smirnoff Ice Electric comes in four-packs of 16-oz. This is welcome news for anyone who has ever had to clean up after such a large event. Smirnoff Ice Electric fits this grab-and-go mold, making for easy consumption while moving about a club or music festival.Īnd the plastic bottles are recyclable. Although Millennials are picky when sitting down to a drink, on the move they prefer whatever is convenient. ![]() The mobile aspect should generate appeal. “Smirnoff ICE Electric Flavors were created to be a beverage that would allow these consumers to keep it moving on the dance floor without worrying about spilling a drop,” Bruhn explains. Target consumers are concert-goers - like those who flocked to Miami Music Week. Hence the phrase “21+up” is printed all over the labels, including atop the bottle cap. At first you might mistake them for PowerAde. Picture bright liquids in a clear, plastic, re-sealable bottle. Beyond that, though, these drinks look very little like anything else on the market. This is a branded extension of the flavored malt beverage line, Smirnoff Ice. The vodka brand did take the opportunity as sponsor to showcase its newest product: Smirnoff Ice Electric. “I think these can be some really good relationships for everyone.” Smirnoff Ice Electric Berry. “I see more brands figuring out how to do cool things,” Richards adds. “And they’re turning people onto the newer stuff. “Smirnoff is allowing us to do what we do,” he says. The four-day concert included performances by Gary Richards (stage name Destructo), a veteran DJ and music executive. “They’ve opened up the platform for us, for women, for whoever.” “We’ve been really lucky that Smirnoff worked with us,” says Frankie Hutchinson, co-founder of Discwoman, who booked the lineup. For instance, day three featured an all-female DJ lineup - a rarity in electronic or any music scene - but without significant fanfare for the gender theme. Music was the focus ahead of other agendas. Actors include Nathalie Emmanuel (Game of Thrones, Fast & Furious), Nadia Rose (British hip-hop artist), Ash Sarkar (Journalist, Political activist), Jermain Jackman (Singer - The Voice UK) and Will Poulter (The Revenant, Detroit, Black Mirror, Midsommar).True to his vision, the four-day concert was light on advertising and plentiful with performances. These quotes are brought to life by actors in real life environments such as bars and restaurants, with the film capturing the stunned reactions of their friends. The work highlights some of the controversial words uttered by politicians, with quotes containing controversial views and statements from politicians which insensitively address issues of race, religion, women, sexuality and climate change. The campaign’s central message is that if BAME communities, and young people in general do not register to vote, others with often controversial views, will speak for them. ![]() In the lead up to the 2019 General Election Operation Black Vote (OBV) released this campaign that uses real quotes from politicians to urgently encourage Britain's disenfranchised youth, particularly Black and Minority Ethnic youth to register to vote. ![]()
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